I am guided by good and timeless values of transparency, honesty, and trust. Those are the key elements which compose the basis of any cooperation, let it be professional or personal. Moreover, respect and appreciation for people as human beings within their context of strengths and weaknesses is very important to me.
I have been working now for more than 17 years with B2B marketing and all its facets in different kinds and sizes of companies. The fact that I have worked for major organizations allowed me to appreciate the different approaches and understanding given to the focus of the marketing and corporate development function - market understanding and strategic formulation, brand awareness, campaigns and lead generation, among many others.
I am a curious person, and that explains my more generalist profile. Nevertheless, my core sector interests are in the industrial sector, technology and science industries, as well as financial services (i.a. macroeconomics, behavioral economics).