FernandoAug 28, 20172 minOn the effectiveness of sales collateralsSales collaterals i.e. brochures, company and sales presentations, whitepapers, videos etc is understood as the most traditional type of...
FernandoAug 28, 20172 minMeasuring marketing returnOne of the frequent things I get asked is how to make sure Marketing is providing an adequate return on investment. Measuring is the...